This sales tactic is common, especially in difficulttimes: the hard sell. It's something we all fear when it comes time to purchase acar. But are you letting this derail your real estate agent's sales success? There's a better way to get more sales and more listings. Itis actually more fun for all involved. RobertMiddleton invented it, and it's called "marketing balls". It's :-). if it sounds fun.
Marketing ball, like any other game, has rules. Thenumber one rule is NO SALES PRISE. You can't run around trying to make a sale.
To get started in marketing, you need to first have aclear idea of your ideal clients and what you can do to solve their problems. It's called"attention" in marketing, and it can be difficult to grab someone'sattention by speaking about yourself. Strangersaren't interested in you. They don't careabout you at all. They are concerned abouttheir own well-being. If you want toattract people's attention to your services, it is important to get to knowthem and their problems. If you're tryingto work with expired listings, it is a looser approach to say, "hi, wehave sold lots of houses in your area." You can also try this: "I work with homeowners who arehaving difficulty selling their homes in xyz."
Once you have captured the attention of potentialclients, they will say, "Oh, tell me more!" This is the moment you canmove on to the next level. This is whenyou can begin to explain your work. Theclient wants to know what you have in store for them. Instead of giving clients a rundown of your processes (e.g. Tell them what the end result of what you do. We use the most recent technologies to showcase your homeand find buyers willing to pay top dollar for the perfect home ."). If the conversation goes well, the client will ask how youcan help them, the next base. This is thetime to start a conversation about sales based on mutual interests and respectrather than unpleasant hardball.
